C.A.R.E. Organization
Welcome to C.A.R.E.
We are operating as a non-profit organization who creates the new assessment criteria to evaluate sustainability in hotel operations and gives official recognition in the form of sustainability label.
C.A.R.E. label sets an agenda against greenwashing that contributes to long-term sustainable tourism development in Thailand, which corresponds with the United Nations’ 2030 Sustainable Development Agenda.
Why Hotels Should Go Green?
Travel Sustainably
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C.A.R.E News
Missions
• To emphasize the importance of sustainability in Thai accommodation sector
• To initiate a good sustainability standard that solve the problem from the existing sustainability labels/awards/standards in Thailand
• To increase commitment and business transparency in environmental implementation (tackle the issue of greenwashing) in Thai accommodation sector
• To initiate collaboration among various public and private sectors in attempt to create impactful sustainability shift in Thai accommodation sector
• To create common understanding and awareness among customers when it comes to reliable standards they can trust
• To stimulate environmentally friendly behaviors among customers and other stakeholders
Vision
“To be a reliable and notable standard that help reinforce responsible practices and contribute to long-term sustainable tourism development in Thailand”
Committee
Testimonials
...Sustainability is certainly something that we would like to see in other hotels across Thailand.
- Arnfinn Oines,
Social and Environmental Conscience of Soneva Resort Group
...With a growing trend in choosing sustainable destinations, a label online could help those guests support our efforts easier.
- Florian Hallerman,
General Manager of Zeavola Resort, Phi Phi Island
It is a great idea to have such a label that encourages the hotel industry to be greener.
- Dr. Kallaya Suntornvongsagul,
Lecturer from Chulalongkorn Environmental Research Institute
